RStrail tracks customer behavor paths and shows you what happens.

Traditional approaches to measuring and managing customer experience like customer surveys, web analytic and business intelligence tools only capture a fraction of the consumer behavior, and only provide metrics around what customers do and when.

Without insight into how and why customers behave the way they do, it is nearly impossible to understand the total customer experience, and how it impacts operating costs, overall satisfaction and customer retention. RStrail changes this notion by providing true metrics on how your customers utilize your website. With the tools provided by RStrail, you can assure customer satisfaction and retention by giving them what they want and how they want it.